Helsinki Cup and Fortum Enter a Historic Partnership – New Tournament Logo Reflects the Collaboration

The collaboration between Helsinki Cup and Fortum marks a significant milestone in the tournament’s history. The new title partnership integrates Fortum closely into the tournament’s identity and visibility. Furthermore, the collaboration is part of a broader Nordic entity, as Fortum will support all the largest youth football tournaments in the Nordics: Helsinki Cup, Gothia Cup, and Norway Cup.

Helsinki Cup, one of the world’s largest youth football tournaments, has signed a two-year title partnership with the energy company Fortum. The partnership brings a historic change: starting today, Fortum’s emblem will be incorporated into the official Helsinki Cup logo.

The goal of this new partnership is to support youth activity and celebrate the energy that connects players and football communities. As the title partner, Fortum becomes the most prominent supporter of the tournament. The collaboration symbolizes a shared commitment between two major organizations: encouraging children and youth to stay active, creating unforgettable experiences, and building a sustainable future through sports.

At the heart of the collaboration between Fortum and Helsinki Cup is also a desire to create positive experiences for young people and promote values such as fair play, inclusion, and the joy of the game.

“It is wonderful to welcome a new partner with whom we share the same passion and values. In addition to its name and logo, Fortum brings an immense amount of new energy to the tournament, which will be visible and felt on every field. The updated logo is a concrete sign that we are on the same team,” says Lotta Peitsi, CEO of Helsinki Cup.

Nordic Energy to the playing fields

For Fortum, the partnership with Helsinki Cup is part of a larger commitment to youth sports, as the company will also partner with Gothia Cup and Norway Cup. You can read more about Fortum’s comprehensive Nordic collaboration in here.

“Supporting Helsinki Cup is a natural way for us to contribute to Finnish society. We want to be where communities gather and where the future is built – whether on the football field or off it,” mentions Aki Koskinen, Brand Director at Fortum.

This summer, Helsinki Cup will once again move nearly 30,000 children and young people across a hundred football fields throughout the Helsinki metropolitan area. With this new partnership, the tournament’s pulse will be stronger than ever. Welcome to the most energetic week of the summer!